PayPal Website Payments Standard - 2012 Betriebsanweisung PDF herunterladen (Seite 3)

PayPal Payments Standard Integration Guide June 2012 3

Contents

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

About This Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Intended Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Revision History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Where to Go for More Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Documentation Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Chapter 1 Single-Item Payments – Buy Now Buttons . . . . . . . . .21

Getting Started With Buy Now Buttons. . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Using the Button Creation Tool for a Basic Buy Now Button . . . . . . . . . . . . . . 22

Creating Buy Now Buttons Before You Create Your PayPal Account . . . . . . . . . . 23

The Checkout Experience With Buy Now Buttons . . . . . . . . . . . . . . . . . . . . . . 25

Begin – Buyers are Ready to Purchase Your Item on Your Website . . . . . . . . . . 27

1 – Buyers Enter Their Billing Information, or They Log In to PayPal . . . . . . . . . . 27

2 – Buyers Confirm Their Transaction Details Before Paying . . . . . . . . . . . . . . 29

3 – Buyers View and Print Their PayPal Payment Confirmations . . . . . . . . . . . . 30

End – Buyers Receive Payment Authorization Notices by Email . . . . . . . . . . . . 31

Enhancing the Checkout Experience With Buy Now Buttons . . . . . . . . . . . . . . 31

Managing Buy Now Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Using Email Notices to Track Buy Now Transactions . . . . . . . . . . . . . . . . . . 33

Using Recent Activity to Track Buy Now Transactions . . . . . . . . . . . . . . . . . 34

Using Transaction History to Track Buy Now Transactions . . . . . . . . . . . . . . . 34

Using Downloadable History Logs to Track Buy Now Transactions . . . . . . . . . . . 34

Using Instant Payment Notification to Track Buy Now Transactions . . . . . . . . . . 35

Advanced Features of Buy Now Buttons. . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Offering Product Options With Buy Now Buttons . . . . . . . . . . . . . . . . . . . . 35

Prompting for Item Quantities With Buy Now Buttons . . . . . . . . . . . . . . . . . . 36

Offering Discounts With Buy Now Buttons. . . . . . . . . . . . . . . . . . . . . . . . 37

Creating Advanced Buy Now Buttons on the PayPal Website. . . . . . . . . . . . . . . . 37

The Basic Steps for Using the Button Creation Tool With Buy Now Buttons . . . . . . 38

Saving Buy Now Buttons in Your PayPal Account. . . . . . . . . . . . . . . . . . . . 38

Tracking Inventory and Tracking Profit and Loss . . . . . . . . . . . . . . . . . . . . 39

Adding Advanced Features to Buy Now Buttons With HTML Variables . . . . . . . . . 39

1 2 3 4 5 6 7 8 ... 463 464

PayPal Website Payments Standard - 2012 Betriebsanweisung Seite 3